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Digitalize the Go-To-Market

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What does it mean?

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Digitalizing Go-To-Market doesn’t mean “doing digital” but communicating in a digital world.

Digitalizing Go-To-Market means thinking in receiver logic.

Digitalizing Go-To-Market means taking into account the entire online & offline ecosystem of a brand with regard to a consumer journey.

BEAUTIFUL brands
major projects

MUZ Agency has been supporting international brands since 2007 in more than 7 business sectors. Different DNAs and Go-To-Market issues. A common point? Innovation and creativity.

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ULYSSE NARDIN

Social media strategy and content creation

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LES PORTES DE TAVERNY

Visual identity creation and deployment

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HONDA

Content creation and community management

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do and
KNOW-HOW

One obsession: the receiver logic and the understanding of brand universes.

A reality: daily monitoring to observe trends and mutations. All of that for the benefit of stock performance.

FOCUSED ON INNOVATION,
USER CENTRIC,
DRIVED BY PERFOMANCE.

1 /
LAUNCH 360°
Creative concepts and communication plans creation
Impactful creative concepts development, supported by strategic planning work and disseminated via global launch plans, based on consumer journeys. Expertise in digital & non-digital / media & non-media.
2 /
BRAND CONTENT
Content design and creation
Content is THE keystone of digital marketing. Creating and forging strong and engaging relationships with your audiences has become a daily challenge. From idea to production (videos, photos and texts), for all touchpoints. On social media and elsewhere, in a world of influence.
3 /
E-BUSINESS
Ecosystems digitalization and Selling
Supporting the digital transformation for years, the new e-commerce stage: direct-to-consumer. Creation of websites, landing pages, webmastering product catalogs, e-merchandising animation are the key points of success of this new era.

1/ recreate new experiences

We assisted a digital transformation that keeps amplifying and accelerating.
We are experiencing fundamental shifts in our ways of living, consuming and communicating. Lets's take the opportunity to explore a brand new go-to-market.

TO SUCCEED TOMORROW,
UNDERSTAND TODAY.

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Today, more than ever, our world is experimenting with new digital and mobile spaces and territories to exchange.
It is therefore essential to observe day to day what are the behaviors, uses and practices of today, in order to anticipate and drive what will be the trends of tomorrow.

We have always been sensitive to the challenges of digitalization, and we are aware that your challenge is now to take the lead and fully take ownership of this digital world. The goal ? (Re)create value and link. Engage and converse with your audiences. Convert through your own channels.

We are convinced that a solid future rich in technological, cultural, creative and organizational opportunities awaits those who will succeed at this turning point.

2/ develop vision & (common) sense logic

Two inseparable and complementary fields: no vision without logic and no logic without vision. An idea is nothing if it is not well implemented.

Work to build trust with your audiences

Get the right message out, in the right place, at the right time

Identify touchpoints and disseminate appropriate messages

3/ apply the method

Method, n.f. : A logically ordered set of principles, rules, steps, which constitutes the means to achieve a result. And good results are for all, the common goal.

RECEIVER

CENTRISM

1

analyse

MUZ explores and immerses itself in your universe. The goal? Detect coherent and innovative leads that will respond to the problems you face. Due to its team’s culture, MUZ remains on a permanent watch to bring you a new and relevant perspective to aim further.

3

deploy

MUZ designs and activates at your side the tools and formats adapted to the realization of your communication campaigns. The MUZ team is fully aware that today, doing digital communication is no longer enough: it is now a question of offering innovative and intelligent solutions that meet your business objectives in this digital world.

2

imagine

MUZ designs and creates original, modern and effective communication campaigns. For MUZ, creativity does not always rhyme with rupture. Creativity enhances your DNA, your ecosystem and aligns with your receivers. The goal ? Differentiate yourself in often saturated competitive universes.

4

mesure

MUZ s’appuie sur des outils de suivi et de mesure pour évaluer la performance des actions digitales. Les reportings réguliers donnent les indications de retour sur investissement des actions déployées. Ils permettent également de mettre en place des solutions d’amélioration continue pour optimiser les conversions et atteindre vos objectifs.

1

analyse

MUZ explores and immerses itself in your universe. The goal? Detect coherent and innovative leads that will respond to the problems you face. Due to its team’s culture, MUZ remains on a permanent watch to bring you a new and relevant perspective to aim further.

2

imagine

MUZ designs and creates original, modern and effective communication campaigns. For MUZ, creativity does not always rhyme with rupture. Creativity enhances your DNA, your ecosystem and aligns with your receivers. The goal ? Differentiate yourself in often saturated competitive universes.

3

deploy

MUZ designs and activates at your side the tools and formats adapted to the realization of your communication campaigns. The MUZ team is fully aware that today, doing digital communication is no longer enough: it is now a question of offering innovative and intelligent solutions that meet your business objectives in this digital world.

4

mesure

MUZ relies on monitoring and measurement tools to assess the performance of digital actions. Regular reports give indications on the return on investment of the actions deployed. They also allow you to implement continuous improvement solutions to optimize conversions and achieve your goals.

a team
of senior experts

A team of involved enthusiasts: lovers of new challenges, watch enthusiasts and crazy about creativity.

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