EIDER
Sportswear
Design the brand is to give it value: to make it intelligible, transparent, inspiring.
Design the brand is to think it in 3 dimensions: business aim, offer and Go-To-Market.
Designing the brand means bringing together and federating all of the company’s stakeholders, from employees to customers, around a single project.
1. dynamize the brand
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The Brand, with a capital B, is more than ever the major asset in the success of a business project.
The advent of Simon Sinek’s famous “WHY” has finally taken place. Now is the time to revitalize the links between businesses and their audiences. We must no longer sell, but invite.
THE MUZES offers new approaches to brand dynamism.
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2. Align the planets of the company
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MUZ BOOST refuses to participate in the old support schemes and invites CEOs to build their branding logic on the basis of 3 inseparable pillars:
1. the business objective of the company
2. the design of the offer
3. the Go-To-Market
MUZ BOOST offers a more agile workflow that challenges the logic of silos, a real brake on innovation. One goal in sight: the reduction of the TIME TO MARKET, a real challenge for companies.
MUZ BOOST enables a full solidification of the value proposition alignment: from the business idea genesis, to the final go-to-market.
3. still and always be in a customer logic
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“My brand is what they say about it when I’m not in the room.”
Since its creation, the network of experts THE MUZES has defended the idea of a company which, beyond its commercial offer, carries a vision and values perceptible by its market. At the heart of our missions: the receiver.
BtoB / BtoC customers, internal teams, influencers, ambassadors… Let’s make sure that everyone tells about your brand in the same way.
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Developing all the power of a brand means knowing how to combine it at all times:
LISTEN YESTERDAY,
OBSERVE TODAY,
TO BUILD BETTER TOMORROW.
Strategic support for governance with the objective of clarifying the vision and writing new objectives. Set the framework for what the brand is. Identify the constituents of its past, its core expertise, its personality, the values that drive it and its missions for tomorrow.
Design and definition of the brand’s creative language and territories. Building on new perimetered objectives: construction of a new visual identity, choice of tone for speeches, creation / layout of the first new corporate content.
Support of internal and external teams in the implementation of the brand’s new direction. Bring the different teams on board, promote internal cohesion, accelerate the employees autonomy on new identified topics.
