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Brand repositioning for a BtoB industrial group

After 10 years of communication focused on its business units, NTN-SNR, leader in precision mechanics, decides to assert itself as an international group (NTN) and to unify and energize its discourse. A necessary need, both internally and externally. To achieve this, brand DNA, brand expression and on-boarding of the teams were all a part of the mission.

In the midst of the COVID crisis, the stakes appear to be threefold: highlighting the company’s expertises, reaffirming its values and clearly express what the company is making today for a better tomorrow, a world more «Nameraka».

Namera … What? Nameraka. Fluidity, mobility, harmony … The term Nameraka comes from the Japanese roots of the group. A strong part of its DNA. The MUZES quickly identified all the potential and all the singularity of this concept. In a very tense context, this new signature, the creation of a whole new brand territory, the design of a future-oriented graphic universe and a brand manifesto allow the group to loudly announce its positioning.