GROUPE SEB
Webmastering et e-Merchandising de 24 e-Stores Européens pour 6 marques
"Hello Direct-To-Consumer!"
Depuis plus de 10 ans, nous accompagnons le Groupe SEB dans sa transformation digitale. Partenaires privilégiés des évolutions et de la gestion au quotidien de leurs sites e-commerce
- 1 groupe international
- 6 marques
- 24 eStores
- 11 marchés EMEA
- Webmastering
- e-Merchandising
Notre mission
Nous fournissons un accompagnement digital global (conseil et opérationnel) pour :
- valoriser les uniquers des marques
- assurer la cohérence de l’image de marque
- activer des stratégies de contenu pertinentes
- optimiser les lancements produits
- améliorer l’expérience d’achat en ligne
Nous offrons nos expertises métiers pendant la préparation, les déploiements et après les Go-Live: Tests d’Acceptation Utilisateur, Rollouts, Releases, Gestion catalogues, Discovery pages, Campagnes Media, Opérations commerciales, Moteur promotionnel
#dtc
Les résultats
L’agence travaille quotidiennement avec les équipes marketing et communication, tant au niveau central que local, pour gérer et mettre à jour tous les DTC eStores européens :
- Pour 6 marques: Tefal, Rowenta, Moulinex, Krups, Calor, Seb
- Sur 24 sites distincts
- Dans 11 marchés locaux Européens
Nous aidons également les équipes internationales et les business units à développer des activités promotionnelles transversales et des pages de découverte pour accompagner les lancements.
Plusieurs niveaux de soutien:
Chiffres clés
– 6 marques uniques
– 24 DTC eStores distincts
– 11 marchés locaux
– Plus de 800 jours de support chaque année
– Plus de 6 500 requêtes traitées
/What they think
Sophie GUICHEMAN
International Content ManagerGroupe SEB - Rowenta
Morgane JOUSSELME
International Content ManagerGroupe SEB - Rowenta
How was the SEO project initiated?
"Air quality is a real public health issue today: global warming, the rise of telecommuting and increasing urbanization mean that more and more people are staying at home.
So it's vital to have clean air in the home.
The air purifier category, while highly relevant to today's issues, is still largely unknown: only a minority of French people know what an air purifier is.
Air purifiers therefore have significant growth potential, with education becoming a top priority for Rowenta."
How did the project address the issues raised?
"We really appreciated working with Muzes, and especially Malaurie & Marc for their expert eye, both on their relevance in writing the articles, and their recommendations on the more technical aspects of integrating the articles into our brand site.
These SEO subjects are quite far from our core business, and we were able to trust them completely.
With Muzes, we were able to build a solid foundation for improving our SEO on air purifiers, and educate our consumers about the importance of clean air at home."
What are your next goals?
"The next step will be to drive traffic back to these pages in order to improve their SEO.
We aim to implement 2 main actions:
- A CRM campaign to promote the product category to our Rowenta customers.
- Implement a social media campaign targeted according to seasonality and location.
Finally, this pilot project was carried out for the French market only, but we'd like to extend it to other markets where Groupe SEB is present, in order to grow the air purifier category worldwide."