ENO - Laboratoire Codexial
Global rebranding of an independent French dermo-cosmetics brand with a B2B background
“Your Skin Therapists”
ENO wanted to enhance its communication strategy, but before tackling the operational aspects, a more fundamental challenge needed to be addressed: redefining its purpose, clarifying its value proposition, and aligning what it says with what it actually does.
- Brand Repositioning
- Strategic Planning
- Creative Direction
- Brand Territory
- Corporate Mapping
- Photo/Video Shoots
- Social Media & Influencers
- Concept Development, Web Design, SEO
Our mission
In a highly competitive dermo-cosmetics market, ENO, a brand from Laboratoire Codexial, renowned for its expertise in compounded formulations, boasts a strong scientific and medical heritage. Conceived as an accessible extension of this expertise, the brand targets skin with problems, particularly those who have been unable to find the right medical solution, through expert and highly effective skincare products.
In this highly competitive market, the challenge was twofold: to clarify its positioning to assert its uniqueness and to boost brand awareness in order to accelerate its growth, both online and in pharmacies.
Our mission was to rethink ENO’s positioning by establishing a distinctive and clear brand territory, and then to design and implement a consistent go-to-market strategy across all its touchpoints, in order to firmly establish the brand as an expert, accessible, and distinctive leader in its market.
#REPOSITIONING
#1 Laying the foundation
Before the first creative concepts were developed, there was more than a year of in-depth work alongside ENO’s leadership. Interviews, an audit of the existing situation, an analysis of the offering and products, and an exploration of the brand’s origins and its founders’ vision: every element was gathered, evaluated, and refined.
This groundwork laid the foundation for a clear and structuring framework: a comprehensive brand platform defining ENO’s DNA, its scope of expression, and the basis for a distinctive brand narrative.
This served as an essential starting point from which the entire strategy and its activations were built.
#2 Building Identity
With the brand platform in place, The Muzes reworked the brand’s overall expression.
Regarding the editorial guidelines: definition of ENO’s specific tone and vocabulary, and a new structure for taglines:
- A main tagline: “The best of Laboratoire Codexial,” which anchors the brand’s scientific credibility.
- A complementary tagline: “Your Skin Therapists,” which highlights its expert and human-centered positioning.
In terms of the visual identity: an updated logo, new typefaces, a new color palette, the development of graphic elements (stamps, patterns), and a new iconographic direction.
#3 A 360° Deployment
Once the brand identity was established, The Muzes rolled out the brand across all channels, targeting all stakeholders. Photo and video shoots, social media, influencer campaigns, paid media, B2B assets for pharmacies, special packaging, sales tools, trade marketing, newsletters… From the end customer to the distribution partner, every touchpoint was designed to align with the brand identity and brand platform.
Digitally
A complete redesign of the website (homepage, category banners, product galleries, etc.), creation of landing pages, and an SEO audit and strategy. Plus, a complete overhaul of the loyalty program: a new membership tier system and an expanded points-earning system that goes well beyond purchases (community activities, social media engagement, etc.), to build a lasting relationship with the most engaged customers.
Key figures
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impressions for 2 influencer campaigns
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impressions pour 2 campagnes d'influence
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d’augmentation du trafic du site
