ROWENTA
Supporting the launch of the 'Ultimate Experience' premium feminine hair care range
“Infinite styles. Singular beauties.”
Crafting a high-end digital experience that brings the Rowenta universe to life, highlighting stylistic diversity, female individuality, and the brand's cutting-edge technology.
- Concept & Ideation
- Web Design
- Master Integration
- Localization Kit
- Content production
Our mission
Groupe SEB’s Personal Care Business Unit commissioned the agency to support the digital launch of the Ultimate Experience range, a premium collection of women’s hair care products.
Our mission: to create a cohesive and distinctive digital experience that showcases the full range while simplifying product usage and benefits.
The agency’s scope included:
– UX/UI design for the product range pages
– Showcasing products and their key features
– Integrating a premium art direction aligned with Rowenta’s positioning
#ULTIMATE
Special focus was placed on:
– Ensuring range clarity, despite the wide variety of products.
– Visual consistency across branding, product, and lifestyle content.
– Tailoring user journeys to different hair types and styles.
The results
To support the launch of the Ultimate Experience range, a clear and structured digital ecosystem was deployed, facilitating both brand discovery and product understanding.
The redesign achieved several key goals:
– Strengthening range consistency and premium perception.
– Providing a more fluid overview of product benefits.
– Showcasing Rowenta’s technological expertise in the service of beauty.
From a design and UX perspective, the journeys were crafted to guide users toward their ideal product while establishing an elegant, immersive experience aligned with premium hair care codes.
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