ROWENTA
Supporting the launch of the 'Ultimate Experience' premium feminine hair care range
“Infinite styles. Singular beauties.”
Crafting a high-end digital experience that brings the Rowenta universe to life, highlighting stylistic diversity, female individuality, and the brand's cutting-edge technology.
- Conception & Ideation
- Web Design
- Master Integration
- Localization Kit
Our mission
“Groupe SEB’s Personal Care Business Unit commissioned the agency to support the digital launch of the Ultimate Experience range, a premium collection of women’s hair care products.
Our mission: to create a cohesive and distinctive digital experience that showcases the full range while simplifying product usage and benefits.
The agency’s scope included:
- UX/UI design for the product range pages
- Showcasing products and their key features
- Integrating a premium art direction aligned with Rowenta’s positioning”
#ULTIMATE
EXPERIENCE
Special focus was placed on:
- Ensuring range clarity, despite the wide variety of products
- Visual consistency across branding, product, and lifestyle content
- Tailoring user journeys to different hair types and styles
Les résultats
Pour accompagner le lancement de la gamme Ultimate Experience, un écosystème digital clair et structuré a été déployé, facilitant la découverte et la compréhension de l’offre.
La refonte a permis de :
- renforcer la cohérence de gamme et la perception premium
- offrir une lecture plus fluide des bénéfices produits
- mettre en valeur l’expertise technologique de Rowenta au service de la beauté
The results
To support the launch of the Ultimate Experience range, a clear and structured digital ecosystem was deployed, facilitating both brand discovery and product understanding.
The redesign achieved several key goals:
- Strengthening range consistency and premium perception
- Providing a more fluid overview of product benefits
- Showcasing Rowenta’s technological expertise in the service of beauty
From a design and UX perspective, the journeys were crafted to guide users toward their ideal product while establishing an elegant, immersive experience aligned with premium hair care codes.
From a design and UX perspective, the journeys were crafted to guide users toward their ideal product while establishing an elegant, immersive experience aligned with premium hair care codes.
What are the next steps?
The team is currently working on updating the pages and creating a new master to support the launch of the new flagship product in 2026.
Coming soon!
Les étapes
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Quelle a été l’initiative du projet ?
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En quoi la réalisation faite a été une réponse aux enjeux soulevés ?
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Quels sont vos prochains objectifs ?
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