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Promote the recipes and digital services platform of My Moulinex and My Tefal

“Digital experience at the heart of the kitchen”

Explain and promote the revision of the culinary services integrated in the mobile applications of Groupe Seb's 2 emblematic brands.

Our mission

Support the Brand Manager in the launch of the new My Moulinex / My Tefal digital platforms, available through applications and connected products.

The challenge in promoting these new culinary services lies in understanding the message, which must embody innovation and ease of use.

In response, The Muzes designed a dedicated discovery page to present this new digital experience, accompanied by a series of banners to drive traffic to the page.

The results

This was a 3-month project involving experts in ergonomics, web design, development and integration.

In the end, 4 page versions were developed and 8 banner formats created to meet the constraints of the group’s different technical platforms in Europe.

The result is a responsive discovery page that respects the look and feel of the brand, with real thought given to structuring the information to convey a clear, educational message.
The site and banners, designed in a master version, were then deployed on D-To-C sites in all EMEA markets.

What they think

Thibaut LEDUC
Brand Manager
Groupe SEB - Moulinex
How was the My Moulinex / My Tefal project initiated?

Within our Moulinex and Tefal brands, we have a rich ecosystem of services to help our consumers in the kitchen: recipe ideas, uneaten ingredients, meal planning, etc., available either in the application or directly via the screen of our Touch products.
The idea was to showcase this offer and make as many people as possible aware of these services, which, coupled with our products, are the perfect ingredients for an inspiring, easy and personalized cooking.

How did the project address the issues raised?

It was important to show the richness of these services and to explain their added value in everyday cooking to our consumers.
We therefore worked with Muzes to create a didactic and immersive layout to project our consumers into their use.

What are your next goals?

A twofold objective: to develop the reputation of our platforms and continue to enrich them with new services to improve and facilitate our consumers’ everyday cooking.