Honda X Mosimann
Honda X Mosimann
Honda X Mosimann
Honda X Mosimann
THE DREAM, ON BOTH SIDES
Mosimann calls his tour the Dream Tour, his sets Dream Tracks. Honda has been championing “The Power of Dreams” for over 20 years. The same obsession on both sides, yet no one had ever connected the dots. We did. The dream stopped being just a tagline on a poster and became something people could truly make their own.
A MOTORCYCLE MANUFACTURER AND A DJ
A Swiss DJ and producer who has earned his place among the biggest names in the electronic music scene, Mosimann has been genuinely committed to sustainability for years, a commitment reflected both in his projects and in his everyday life. Honda’s WN7, its first fully electric motorcycle, tells the same story on two wheels: less impact, just as much enjoyment. Swiss roots, shared values and convictions that run deep, the partnership simply made sense.
A ONE-OF-A-KIND WN7
Fully chrome-plated and illuminated with LEDs, the bike moves beyond the realm of a vehicle and becomes a statement piece. The chrome reflects the city, while the LEDs extend the light show onto the frame itself. Filmed at night in the streets of Lucerne, the artist’s hometown, the WN7 becomes a visual extension of his world, while remaining unmistakably Honda.
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From CONCEPTion to distribution
The Muzes oversaw the project from end to end: tripartite negotiations with Sony Music, Honda Moto Suisse and the artist, creative development, production, editing, color grading and distribution strategy. From the first creative idea to the final rollout, we ensured editorial consistency across both the brand’s channels and Mosimann’s own platforms.
THE DREAM: STRONGER THAN A TAGLINE ON A POSTER
A creator’s value is no longer measured by their follower count. It lies in the trust their community places in what they choose to stand for. This is the space The Muzes has been shaping for years, not as an intermediary, but as an architect of meaningful collaborations.
Honda Moto Suisse gains desirability, Mosimann gains cultural relevance, and the dream becomes something shared by two communities. Selling products is no longer enough. What is being built here is culture and a sense of belonging, one of the strongest assets a brand can build today.
MY DREAM BIKE. IT’S REALLY THAT SIMPLE.
Mosimann
DJ