It’s time for Krups’ German to get closer to its consumers by giving them the possibility to buy their products online! For the launch of its new site, Krups called on The MUZES to develop 2 landing pages around the COOK4ME TOUCH product: a product page and a promotional page. The MUZES had already been commissioned for the landing page of the same product by Moulinex France. For the agency, the mission was to adapt this landing page to the needs of the German market.

Starting from an existing base – the Moulinex France landing page for the same product – the page had to be adapted to the needs of German consumers. The Muzes also had to adapt it visually to KRUPS brand’s guidelines and to the new website technology. The original Moulinex landing page was completely redesigned to meet the needs of the German market. Then, a promotional landing page was developed with the DTC team in order to put forward special offers on the product and to animate the new website for its launch.

The 2 landing pages are live on the new website, offering better ergonomics, detailed information on the product and guiding the consumer through his purchasing process (before, during and after). With this update of the Group’s websites, The MUZES has known how to anticipate to respond to the other markets and brands, working for instance with Rowenta on its new website, launching the 19th of May!