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Invent the future of skin care

As every year, the L’Oréal Brandstorm stimulates the creativity and innovation of the participating students. Spread out over 60 countries, with more than 40,000 students worldwide, the Brandstorm challenge is a win-win competition. Even if the students face having to pitch innovative projects to inspire the professional product division, they have a real opportunity to join the L’Oréal Group.

Every year, these motivated students sign up in their teams. After a first national selection phase, one team per country is retained to present their project during the international grand final organised in Paris. What an opportunity for the teams projected into the world of the L’Oréal Group, at the beating heart of the brand divisions and benefiting from direct access to the HR teams!

From its side, the HR department of L’Oréal Switzerland also sees the Brandstorm as a key project for recruiting new profiles in a quite a typical way. This annual event has existed since 1992 and contributes to the image of L’Oréal as an employer allowing young talent to explore the company, its challenges and culture “from the inside”.

And where is MUZ in all this? In 2019 and for the 4th consecutive year, MUZ partnered L’Oréal Switzerland during the Brandstorm challenge. The agency has a double role, both in strategy and operational support for producing the team projects. For the 2019 edition, the teams had to find new solutions for the Active Cosmetics division in terms of user experience in order to guide the consumer towards his/her ideal product.

You can find the interview with the Brandstorm below for further information about the 2019 edition.




HR support
Talent Aquisition Manager | L'Oréal Switzerland
Project Manager | L'Oréal Switzerland

What were the starting point and challenges of the 2019 edition of the Brandstorm?

The big innovation for the 2019 edition of the Brandstorm was without doubt the competition’s final prize. For this new edition, L’Oréal launched an Intrapreneurship Award offering the winning team the opportunity to see their idea realised by integrating a three-month immersion programme at Station F, the largest start-up campus in the world. Through this immersion, the Group is pursuing the development of the next generation of beauty entrepreneurs.

How did MUZ accompany you during this 2019 edition?

MUZ accompanied our 6 teams of finalists up to the Swiss final. Each team benefited from personalised coaching, including 8 to 10 hours’ developing graphic elements. On the basis of a brief given from the students in advance, MUZ was able to offer the students visual solutions allowing them to improve their presentation.

What do you retain from this 2019 edition?

The 2019 edition had a wealth of innovative projects. We were blown away by the students’ commitment and personal involvement. MASOBE, the winning team, represented Switzerland during the world final in Paris in the best possible way, finishing 12th out of 53. It was a very positive edition which this year brought together more than 40,000 students from all over the world.