As every year, the L’Oréal Brandstorm stimulates the creativity and innovation of the participating students. Spread out over 60 countries, with more than 40,000 students worldwide, the Brandstorm challenge is a win-win competition. Even if the students face having to pitch innovative projects to inspire the professional product division, they have a real opportunity to join the L’Oréal Group.
Every year, these motivated students sign up in their teams. After a first national selection phase, one team per country is retained to present their project during the international grand final organised in Paris. What an opportunity for the teams projected into the world of the L’Oréal Group, at the beating heart of the brand divisions and benefiting from direct access to the HR teams!
From its side, the HR department of L’Oréal Switzerland also sees the Brandstorm as a key project for recruiting new profiles in a quite a typical way. This annual event has existed since 1992 and contributes to the image of L’Oréal as an employer allowing young talent to explore the company, its challenges and culture “from the inside”.
You can find the interview with the Brandstorm below for further information about the 2019 edition.