ROWENTA
How do we ensure consistency of assets across the consumer journey?
“Creative toolbox for Brand Promo Guidelines”
Create a creative territory to ensure the brand voice is consistent during commercial highlights across all markets & digital channels of the owned media.
- Benchmark
- Artistic Direction
- Web Design
- Guidelines
- Toolkit
Our mission
Support Rowenta, the premium brand for small electrical appliances of Groupe SEB, in the creation of a digital toolkit for the EMEA markets.
The challenge was to develop a creative territory based on advertising themes, while respecting the brand book and taking into account the constraints of touch points (D-To-C, CRM, Social) and markets.
In collaboration with the Brand Manager, 3 phases of work followed: brand benchmarking and audit, creation of key visuals and adaptation of web design for owned media digital channels.
The results
For each theme, a creative proposal is validated by the Brand Department and approved by the markets, who are ultimately the main users of this toolkit.
The guidelines are then incorporated into the brand book and the results are methodically prepared in the form of a turnkey toolkit to be made available on the Group’s tools.
And that's just the beginning!
Following this successful collaboration, Groupe SEB asked us to help the group’s other 3 premium brands (Moulinex, Krups and Tefal) to create their own creative toolkits.