How do you keep a brand platform alive on the social networks?

The Swiss watch brand (from the Kering Group) consulted the agency within the context of the organisation of a collaborative workshop on the subject of digitalising its new brand platform. It was a chance to propose a social network strategy for the brand and then to take several videos and photos as content for the Instagram account for the launch of a new item (the Skeleton X) and for seasonal features.

On average, the results on the content produced has shown 8,300 views for the videos and 3,200 likes for the photos.