Do you remember the #MyPerfectSkin project? MuZZle had challenged the initial brief by the Garnier brand to adhere to users’ tendencies, while complying with the L’Oréal Group’s digital strategy and proposed a digital content platform (responsive, of course) – MyPerfectSkin.
One year after going online, MyPerfectSkin became a real online consumer partner where the brand moved aside in order to respond to its consumers’ needs. A busy site was maintained throughout the year with adapted contents. Following this success, the project evolved in a great way, particularly with a new look, diagnostics and the integration of the products and routines of a second brand within the Group: L’Oréal Paris!
Nicolas Basquin, Senior Product Manager, tells us about the past, present and future highlights of #MyPerfectSkin!
Can you explain the origins of MyPerfectSkin?
The original goal was to create a consumer-centric platform for Garnier. The idea was to go way beyond the brand’s website and to create a space centred on consumers’ needs and expectations rather than on the products.
It’s a platform promoting the consumer in an innovative way by placing him at the centre of our campaigns via a social wall, product testing and competitions. Contrary to a classical brand website, this website has a “Pull” strategy.