QUECHUA
Manage Quechua’s social media channels to bring the brand’s values to life and enhance the customer experience
“Fewer filters, more adventures”
Roll out a social media strategy that stays true to Quechua’s DNA, designed for an international and engaged community.
- Community Management
- Content creation
- Trend monitoring
- Planification éditoriale
- Content planning
Our mission
To embody Quechua’s values on Instagram and Facebook through authentic, global communication that appeals to both weekend hikers and seasoned adventurers.
Beyond simply showcasing its collections, the brand wanted to transform its social media into a genuine space for sharing: celebrating sport and the environment, and constantly encouraging its community to enjoy the great outdoors.
The aim? To create a sincere dialogue and inspire everyone to embark on their own adventures in the great outdoors.
#CONTENTCREATION
POV- Your tent is tired of collecting dust �️All she really wants is to feel the wind again and
You_re here for the tent
Winter aesthetic unlocked ❄️Gear up with Quechua’s fleeces for the coolest season.Chill in style (1)
The results
We designed and implemented a “handcrafted” social media strategy, deliberately avoiding a corporate tone, and focusing on natural, spontaneous and social media-friendly content.
The content we created serves as an invitation to seek adventure, drawing inspiration from current social media trends and new ways of telling outdoor stories, whilst aligning with the key communication moments tied to the brand’s campaigns.
To strengthen the connection with the community, we designed and ran engaging giveaway whilst showcasing content created by users themselves.
By giving them a voice, we transformed the Quechua community into a true partner in the brand’s journey, making it more accessible and inspiring.
Key figures
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122 posts & 452 stories
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And action!